by golinus | Sep 21, 2026 | Blog
I’ll tell you the least popular thing I say to clients, usually somewhere around the third conversation. A website will not get you sales. Neither will search rankings, or a social following, or the best email sequence anybody’s ever written. All of that...
by golinus | Sep 21, 2026 | Blog
Somebody at a networking breakfast tells you that you need a funnel, and the word lands like it belongs to a different kind of business than yours. Something with software and landing pages and a guy in a headset explaining conversion architecture. Here’s what a...
by Second Life Enterprises | Sep 10, 2026 | Blog
Somebody asks how your marketing is going and you say “pretty good, I think.” That’s the honest answer for most owners, and it’s uncomfortable, because you’d never accept it about any other part of the business. You know your material...
by Second Life Enterprises | Sep 10, 2026 | Blog
Most owners asking about a marketing budget are asking the wrong question first, and it’s an understandable mistake. The question feels like it should be how much. But I’ve watched businesses spend $800 a month and grow steadily, and I’ve watched...
by Second Life Enterprises | Sep 4, 2026 | Blog
There’s a quote sitting in your system from 5 weeks ago. Good prospect, real job, decent size. You sent it, they said they’d think it over, and you meant to check in the following week. Then a job ran long, and somebody’s system went down, and by the...
by Second Life Enterprises | Sep 4, 2026 | Blog
Go count the people who have paid you money in the last 3 years. For most local service businesses that number lands somewhere between 150 and 600. Every one of them let you into their house or their building, wrote you a check, and came away satisfied enough that...
